Friday, 2 November 2012


1. Based on the materials, exercises and concepts introduced during this session, identify and explain 5 reasons why critical analysis is an important part of education, learning and developing your understanding:

The ideas given to us to use when it comes to critical analysis, I found were really useful for the task at hand, and it would be a good structure to work from for further analysis.

D (Describe it)
I (Interpret it)
E (Evaluate it)
T (Theorise it)

1 - Using the method 'D.I.E.T.' as shown above, I am now able to develop my understanding of Graphic Design further, by questioning and reasoning whilst giving critique. Describe, Interpret, Evaluate and Theorise will be a good basis for analysis throughout my education, and in industry in the future.
2 - Critical Analysis looks at both objective features such as aesthetics and facts, as well as personal interpretation through being subjective, giving a broad sense of reasoning, like in the studio exercise.
3 - Being able to analyse and critique other peoples work, will be beneficial in crits, when theorising and being suggestive with alternatives, making me a better designing, and helping me analyse work for the rest of the Context of Practice module.
4 - As well as being able to give a critical analysis on the other peoples work, I can use the same exercise principles for my own work.
5 - Graphic Design is now a term used to cover a vast field of visual communication, and by using the concepts and ideas given, I can interpret meanings, messages, reasonings and aesthetics to categorise and develop my understanding of work produced and why visuals are communicative and successful, as well as trying to constantly evaluate and improve.

2. Identify and explain why the crit (group critique) is useful in the development of your work, skills and opinions:

Personally, I really like the crits, and the idea of discussing an idea, showing visuals and data and receiving constructive criticism. The aim of a crit is to voice your ideas, and to improve your work and focus, by others listening, analysing critically with 'D.I.E.T.'. The overall process raises awareness of issues, problems, ideas and improvements not only from other students, but tutors too. Advice on focus, or moving forward with an initial idea is usually discussed and debated, creating new ideas also, involving different skills and strengthening opinions and concepts. It also can help focus and structure work, such as the research brief currently being worked on, giving solid, positive direction.

3. Choose 5 criteria from the generated list. For each criteria briefly summarise what will generally affect how you judge what you like and dislike, when analysing examples of work:

1 - Layout:

Source: behance

Personally I dislike this layout. I prefer clean, minimal layout with no fuss or clutter. I wanted to look initially at layout and composition, and whether this relates to the concept. I don't think there is any relevance between the layout and idea, other than the colour. The composition is quite cluttered and fll also, and the question and answer section of the article, is hard to read and differentiate to due the black background. There is too much of a mixture between colour, image, type and text in this layout. It needs to be more focused, even though the typography chosen for the header and quote shown which is off centre to the right relate to the article, and fit in with the message and theme. It could be improved though by not being so dark, and cluttered, and having more emphasis on typography and illustration, with smaller quantities of text.

2 - Quality of Execution:

Despite the fact that Trivalent is a non-existent company, it is internationally renowned brand and amongst the best in the field exemplified by reaching Top 10 businesses that define modern corporate looks. Scroll down to take a quick look behind the scenes of the creative process of this iconic and well established brand.

Trivalent's branding will be present on all kinds of media, prepare too see it pretty much everywhere.

With the help of precise analysis mechanisms and data mining techniques, the pattern was further developed and perfected into what we have today in front of us.

Cutting edge technology was used to extract a single tetrahedral cell from a tetrahedral pyramid. After prolonged experiments with multiplication and mutation of the cell, the Trivalent pattern was finally created.

The logo is adapted for all sizes, keeping the distinct pattern and colours.
Source: behance

Everything about this image oozes great quality and execution. Trivalent are in the top 10 businesses to provide modern looks for their branding. The way it has been produced is very intricate and thought out, leaving excellent execution in different medias - digitally, letter press, screen printed, digitally printed, etc. There is such a high quality colour, shape, pattern, stroke quality of the lines, and typography. The image vectors used aren't pixalated at all, and work at different scales to the same high quality and standard. The overall feel is luxurious, clever and beautifully executed. I also looked at the corporate branding with writing stock/envelopes, and the design is manipulated to fit all essential areas, and is printed off to the same standard and quality as when digitally viewed, with the same tonal colours and slightly 3D effect. 

3 - Colour:

Illustrations: Raconteur / The Times
Illustration for Raconteur, a independent special interest report exclusively for News International - The Times and Sunday Times newspaper.

The report provides companies and organisations with an effective, informative and powerful communications platform that allows them to directly reach their core audience. Raconteur brings together content and sponsors in a credible package if quality journalism and cutting edge design. 

Source: behance

I chose this piece of Illustration for colour, as I wanted to look at whether, the the colour scheme relates to the layout and function, as well as how it's visually communicative towards concept, idea and layout. Its very aesthetically pleasing to the eye, and the colour scheme and illustration fit perfectly to the idea of 'trading strategies'. There's a clever design idea behind this piece from The Design Surgery, in London, using muted tones of colour to evoke the emotion, story and concepts behind it. The messages are shown clearly through colour and design itself, and the colour relates to the function and purpose of the illustration. 

4 - Media/Method of production:

We had a requirement to create a visual identity for Mylene Poisson, sommelier. Mylene is a studio friend who wanted a custom branding. Since the budget was limited, we applied creative solutions to design each component of the project. Using a wineglass, each item was stamped, making them unique and specific to her field of activity.
I really like this branding for the Sommelier, Mylene Poisson. I chose this for my example for Media/Method of production, because the way the design has been executed is very unusual. It has been designed originally digitally, and then was customised by hand printing wine glass rim stains using red wine, and the base of the glass. I think this created a beautiful effect on the stock used, which appears to be high quality cream card, and when digitalised it also had a clean cut, simple, tasteful design which lends itself to the client perfectly. I really like the method of production used here, and how different media has been incorporated such as - card, wine, photoshop, infographics as seen below on the iPad view, and for the overall branding on the letter stock.

Source: behance

5 - Function:

I wanted to have a go at creating a simple info-graphic resume, while at the same time keeping the design's carbon footprint to a minimum. To achieve this I have used no glue, and printed digitally on 100% post-consumer, recycled stock.

Source: behance

When I looked at this CV I thought it fits it's purpose perfectly. It's context a simple infographic resume, which summaries his uses on software, research skills etc, fulfilling all the necessary information which a potential employer would want to know about. It's all printed on eco-friendly stock, and the sleeve is a very clever way to play with words, and keep all the contents together. All these elements, combined made me choose this example for 'function' - how it fulfils it's function? the context? It's audience and purpose?