Thursday, 1 November 2012


Source: telegraph

This innovative advertising shown above, is a much more creative method of campaigning, than spending millions of dollars on TV ads, propaganda, merchandise, posters, radio adverts, etc. Even though this is to some level appropriate to mass audiences', this painting by Oil painter, Brian Heath travelled to swing state Ohio, to paint in a rural, country area, to advertise the campaign as they don't seem to have as many options available to them in terms of media. However, this is also a state which swings to Republican candidates, such as Mitt Romney.

He said the barn paintings were a deliberate effort to show that the Republicans do not have a monopoly on the values of America's heartland.
"A lot of our traditional images have been claimed by the Tea Party for their own political purposes but we're all Americans and well have a right to use them," he said.
While Mr Heath's paintings may seem quaint in an era of Twitter and instant videos, the Obama campaign has embraced them as a way of reaching out to rural voters who tend to vote more conservatively.
The campaign filmed an advert titled "Barns for Obama", which featured Mr Heath's paintings, twangy country music and an appeal from the President directly to country voters.
"When I travel to rural areas of the country what always strike me is how hard people work and how resilient they are and how much they are worried about being able to pass on that way of life to the next generation," Mr Obama says in the ad.
Mr Heath began his Obama paintings in 2008 and returned to some of his previous works to find them weathered by four years of rain and wind but still standing strong.

Source: zimbio

Volunteer Brian Heath paints an Obama campaign logo on the side of Gary Lahman's garage, sidential candidate Illinois Senator Barack Obama just outside of Bowling Green, Ohio. Lahman who is a fourth generation owner of the family farm said his farm has always been a Republican supported farm and wanted to show his Democratic support in an area he calls typical Republican farm country.
(October 4, 2008 - Source: J.D. Pooley/Getty Images North America)

Again in this image the campaign is on unusual media, in a close knit area. I like the subtle sense of Street Art, but in a sophisticated, focused way, with a cleaner, more serious edge.