Monday, 3 December 2012


Road Safety Survey:

This is an Australian slide show visually documenting results of a Sunday Times Road Safety Survey Results. Advertising Director Simon Ingleson from Engineers Australia put this together to show percentages and figures to shock and inform. 

The advantage of an online questionnaire is that it is easily accessible for most people and quick to fill in. People can do them in their own time, rather than being pressured when completing a survey over the phone or in person. In the future surveys can be sent out via email to those who previously filled them in, or perhaps people on mailing lists for insurance companies such as AA or the RAC. 

Multiple answers/ratings much easier than giving open questions, and are quicker, easier to fill,  and the results are much easier to analyse.

The survey shown received a high turn over of respondents, with around 8000 completing the online survey. and 2000 being analysed through random selection.

The questionnaire which had been carried out has been structured and ordered specifically:
- Background
- Methodology
- Road Toll
- Speeding
- Road Safety
- Mannerisms
- Speed Cameras
- Young Drivers
- Hooning
- Drink Driving
- Regional Road Safety
- Licensing
- Safter Infrastructure
- Other Road Users
- Black Spots/Adverse Weather Conditions
- Reactions in regards to survey

It appears that the survey is long with 51 questions in total, however each category focused on, only features one or two questions, but due to the good level of feedback, percentages and statistics have been worked out giving a wide spread view on road safety from their audience, opposed to focusing on one or two smaller sections. 


Examples of the results from the survey. The way it has been written and visualised with bar charts, pie charts and imagery, makes the impact quite shocking with facts such as "36% have had a friend or family member killed in a road crash". These startling figures hopefully should be enough to realise work needs to be put in place warning people about safer driving.

Multiple answer choices were used.

Road Safety Survey targeted at younger drivers:

This questionnaire has a more varied choice of open and closed questions, some being multiple choice whilst others are left for interpretation and variety for answers regarding incentives, and improvements which they may not of already pre determined. They have structured and worded it this way tho gain the most information where possible.

The information was thoroughly analysed and reflected in graphs and visual representations alike.

 You can see clearly through graphs the variations within answers.

Researching incentives:
"Different Web sites have different reward systems. Some send you an actual check for real money. Others allow you to accrue pretend money or points that can be cashed in for rewards. Then there's the sweepstakes system, in which each person who submits a survey is eligible for a daily or weekly grand prize.
Some Web sites, like e-Rewards, are pure survey sites, while a Web site like MyPoints allows you to earn points by shopping online at affiliated businesses like iTunes and, using your MyPoints credit card, playing online games and taking surveys.
The benefits of all of these sites are modest. Despite what some of them advertise, you can't "Work from home!" by taking surveys and expect to earn any significant income. You can, however, add some extra free miles to your frequent-flier account or get a couple free rentals from Blockbuster without investing much time or effort [source:]." -- money.howstuffworks

Gift vouchers or discounted rates are often offered as a thank you for taking part. Freebies such as car stickers (for example, the Dog's Trust) with various mottos for mass advertising may be added, or could be claimed if the survey is sent off correctly.
Types of Appropriate Survey types for this brief:

Online questionnaires are appropriate for the reasons previously mentioned, and there are also online survey companies which allow you to construct surveys and they can then be posted on social networking sites, links can be forwarded, shared and widely spread. 

The alternate to this would be via mail. Telephone surveys are not appropriate for this as we would like to reach a wide, varied audience.

Advantages of Mail Surveys

- economical
- wide geographical coverage
- not biased
- convenience
- family and friends input can also be considered


- people may not/fully complete the survey
- long and correct mailing list is needed
- no facial expressions/body language can be seen
- information could be false
- not appropriate for quick turnover

(adapted from scribd)