Wednesday, 20 February 2013

BRANDING AND PACKAGING

After a group meeting today where we brought in different views and opinions on direction/concept, after feeding back our own prior research.

After discussion and reflection of possibilities, we decided to focus on one initial idea:


We were thinking of doing a campagin that ties in with an existing brand, such as Yorkshire Tea or Twinings, and it will use stereotypes to market different kinds of teas for different people. So green tea for healthy mum, standard brew for dad, flavoured tea for teenager or iced tea for children; then a campaign using social media, and handing out bags filled with freebies, for example, a different cup for each character.

We decided to research further into the idea of branding and packaging for different teas/products for various types of people, ages and varieties of tea to gain further understanding on contexts, concepts, colours, style and body copy. This will allow us to see how previous conceptual and playful branding has been applied to packaging.

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"Unique tea bag with an adorably cute character designed to sit on the edge of the cup to enhance presentation & enjoyment of drinking tea!"

I really like the concept of the character design creating a more visually appealing and fun experience. The tea leaf which has also been illustrated is also another nice touch adding to the character design. This is something that could influence our future design/idea proposals.






"T time. is a tea package.
The idea is that tea ( in the tea bags) can be used after drinking in a diferrent way. So this box is a beauty-box with beauty secrets. After research, I found that all kinds of tea have ingredients that can be useful for other ''problems'' such as a broken nail.Also i found out that every kind of tea should be boiled and left to give out its infusions in different times. So on the back of each envelope all the necessary information is written and also all the beauty tips."

I really like the idea of this concept, obviously appealing at women. The minimalist style is also very contemporary, and the use of illustration gives a much calmer feel to the packaging opposed to heavy, coloured imagery. The concept is very niche and specific, and has a strong target audience portrayed through that, opposed to aesthetics, i.e. hair dye, eyes, nails and making your own potpourri.  










FEATURED IN CHOI'S GALLERY VOL. 19; THE WORLD'S 100 BEST GRAPHICS


GAGA TEA – a conceptual tea box consisting of 10 different flavors, each inspired by Lady Gaga’s most memorable characters throughout her career so far.


Aside from being the Queen of pop culture, an eccentric and a constantly evolving chameleon, Lady Gaga is also a notorious tea-drinker. Google ’Lady Gaga+tea’ and you will end up with over 44 million search hits merely of Gaga drinking tea. There is even a Facebook-fan page dedicated to her most famous and frequently photographed tea cup.

Tea, which is an ancient beverage, is an artform in itself; the various flavors that can be found are countless. Similar to the vast amount of existing tea flavors, Lady Gaga’s closet of characters throughout her career is just as extensive. What better way to portray one of the most dynamic artists of the 21st century, than in the shape of an exclusive tea box consisting of unique flavors inspired by Gaga’s most memorable personas? The ‘Gaga Tea’-box offers ten unconventional blends; among the choices are ‘Meat Maniac’ (inspired by the infamous meat dress), ‘Diet Coke Dar(jee)ling’ (from the famous Telephone-video Diet Coke-hairdo) and crustacean flavored ‘Lobster Lover’ (a nod to the Schiaparelli lobster headpiece). There are ten unique tea bags to suit every little monster’s taste buds.”


GAGA TEA IS COPYRIGHTED ©NATHALIE HALLMAN ART
Source: behance

I absolutely love this design work, I love the concept behind the characters and relevant fictional flavours and play on words, eg, 'Diet Coke Dar(jee)ling'. It is a very clever concept with a extremely specific audience, presumably for teenagers and young adults, or as a general purchase as a novelty gift to/for fans. Influences from this could be taken for a family box with different characters.

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