Thursday, 31 October 2013

RESEARCH: CONSUMERISM - WONDERBRA ADVERT

Whilst researching for the consumerism study task, I came across this article whilst looking for information on the Eva Herzigova advert (1994). It was also featured in Helen's lecture on The Gaze and The Media. 



The entre article can be found here.


"The ad sparked a sensation when it was unveiled in 1994 and was blamed for stopping traffic and causing accidents as commuters stared at the huge roadside posters.

The Herzigova 'Hello Boys' ads propelled her to stardom around the world, making her a household name.

Now the advert has won a public vote as the favourite 'iconic' advertising image in a poll by the Outdoor Media Centre, the trade body for outdoor advertising."

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