Monday, 2 December 2013


Catherine Isabel Audrey Kidston born 6 November 1958 and generally known as Cath Kidston is an English fashion designer, businesswoman,an entrepreneur and author whose company, Cath Kidston Limited sells home furnishings and related goods through shops, online and by mail order, most products being made with her floral prints. In February 2010, the company was valued at £75 million. She is particularly known for her nostalgic floral patterns and has also published a number of books.

After recovering from breast cancer, Kidston opened her first shop in London's Holland Park in 1994, selling hand-embroidered tea-towels and brightly renovated furniture, She later described it as just a "glorified junk shop"] As of April 2011, there were 41 shops and concessions in the UK, two in the Republic of Ireland, eleven in Japan and three in Korea, with more due to open in the latter two countries. Appearing on BBC Radio 4's Desert Island Discs programme, she described her shops as provoking a 'Marmite reaction' - "People either love it and want a little bit of it very much, or want to stab us."

Cath Kidston Limited
Cath Kidston Limited was registered with Companies House, number 02808583, on 3 April 1993.
The company's profits jumped more than 60 per cent from £2.9million to £4.6million in the year to March 2009. Sales rose to £31.3m during the period, compared with £19.3m the year before, partly due to new store openings.
In 2010, she sold a majority stake of the company to private equity investors TA Associates, retaining a minority stake and remaining the company's Creative Director.

Kidston has worked with Milletts to design tents (2005-6), Nokia/ Carphone Warehouse (mobile phones, 2006) and Roberts (radios, 2005 onwards). In 2008 she collaborated with Tesco to produce shopping bags made from plastic bottles, which were sold to raise almost £500,000 for Marie Curie Cancer Care and saved about six million plastic bottles from landfill.

Below shows various photos of the simple branding, and her staple prints - florals and dots, as well as showing the warm, cosy, feminine and girly appeal of the shop, the prints and the products formulating such a massive brand.