Friday, 31 January 2014


Below is an article taken from analysing the older US Vogue layouts designed and influenced by Richard Avedon and Alexey Brodovitch. Brodovitch is most well known for transforming the magazine layouts for Vogue from the early 1920's through to 2004, along with Racquel Thomas who is the Australian layout designer.

The American layout design revolution

In the 1930's, Alexey Brodovitch revolutionized the world of periodical publications by changing the accepted notions on the relationship between text and images in magazine spreads. Brodovitch was also a trailblazer in commercial and fashion photography, alongside such well-known photographers as Irving Penn (1917-2009) and Richard Avedon (1923-2004). Some of Brodovitch's double-page spreads  are considered classical magazine layouts.

Man Ray (photographer) and Alexey Brodovitch. An article spread from a Harper's Bazaar issue from the 30's.
Very interesting spread for so early in the 1900s.

Brodovitch studied  the visual integration of text, image and negative space in his many double-page spreads, experimenting with compositional juxtaposition of   photo, text, and white space. He understood the aesthetic value of negative space and  utilized it with maximum impact, reducing the visual cluttering  of  pages in layouts with images, texts, and advertisements. According to him; many designers are afraid of blank spaces; they cram the page with image and text and hide it with shading coloured backgrounds.

A 1982 issue of Harper’s Bazaar with Brodovitch layout and photograph by Richard Avedon.

A Vogue 2011 article inspired by and about Brodovitch and his layout.

After reading the article I am more inspired to look into these designers and Vogue layouts.