Wednesday, 29 January 2014

MODERN DAY VOGUE - FACTS & FIGURES

Below shows the most recent facts and figures of the popularity and current circulation of Vogue, whilst also addressing model sizes and eating disorders within the photographs used throughout each publication. The Australian Vogue published a "body issue" in June 2013, allowing a diverse range of body sizes, health and nutrition.


Whilst this research is beneficial for this brief, it also co-insides with the research for my COP 2 practical element and essay.
Image and Popularity:
"As of October 2013, the average print circulation of Vogue is 11.3 million, while the website's average monthly online audience is 1.6 million. The median reader's age is 37.9, while the gender split of the readership is 87% female and 13% male.
May 2013 marked the one-year anniversary of a healthy body initiative that was signed by the magazine's international editors—the initiative represents a commitment from the editors to promote positive body images within the content of Vogue's numerous editions. Australian editor Edwina McCann explained:
In the magazine we're moving away from those very young, very thin girls. A year down the track, we ask ourselves what can Vogue do about it? And an issue like this [June 2013 issue] is what we can do about it. If I was aware of a girl being ill on a photo shoot I wouldn't allow that shoot to go ahead, or if a girl had an eating disorder I would not shoot her.
The Australian edition's June 2013 issue was entitled the "Body Issue" and featured articles on exercise and nutrition, as well as a diverse range of models. New York-based Australian plus-size model Robyn Lawley, previously featured on the cover of Vogue Italia, also appeared in a swimwear shoot for the June issue."
"Vogue was described by book critic Caroline Weber in a December 2006 edition of The New York Times as "the world's most influential fashion magazine": The publication claims to reach 11 million readers in the US and 12.5 million internationally. Furthermore, Anna Wintour was described as one of the most powerful figures in fashion."

Political and Diversity Issues: 


"In 2006 Vogue acknowledged salient political and cultural issues by featuring the burqa, as well as articles on prominent Muslim women, their approach to fashion, and the effect of different cultures on fashion and women’s lives. Vogue also sponsored the "Beauty Without Borders" initiative with a US$25,000 donation that was used to establish acosmetology school for Afghan women. Wintour stated: "Through the school, we could not only help women in Afghanistan to look and feel better but also give them employment." A documentary by Liz Mermin, entitled The Beauty Academy of Kabul, which highlighted the proliferation of Western standards of beauty, criticized the school, suggesting that "the beauty school could not be judged a success if it did not create a demand for American cosmetics."
Leading up to the 2012 US Presidential election, Wintour used her industry clout to host several significant fundraising events in support of the Obama campaign. The first, in 2010, was a dinner with an estimated US$30,000 entry fee. The "Runway To Win" initiative recruited prominent designers to create pieces to support the campaign."

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