Thursday, 2 January 2014

SECONDARY RESEARCH - FRANKIE AND BENNY'S

Frankie & Benny's is a chain of Italian-American restaurants in the United Kingdom with numerous outlets nationwide run by The Restaurant Group plc.

The first location opened in 1995 in Leicester, but now the chain has over 200 locations across the UK and also abroad and smaller branches called "Little Frankie's"

Story: In branches, on menus, and on their official website, the fictional story about the restaurant's origins is presented. The story is that in 1924, at the age of 10, Frankie left Sicily with his parents and moved to “Little Italy” in New York. Within a year of moving, the family had opened a restaurant, which was called Franki N. Bennie's (the N referring to his middle name Norman). The N then evolved over time to use the & symbol. The business was taken over by Frankie and Benny in 1953, and combines popular American foodwith traditional Italian dishes.  Theming: Frankie & Benny's restaurants are themed to reflect the 1950s Italian-American backstory. They are decorated in dark wood, with warm mood lighting and granite effect table tops. There are numerous artefacts in each restaurant which are in-keeping with the theme, such as old photos of Italian heritage Americans, publicity shots of musicians and sportsmen, and advertising posters from the period on both the walls and the menus. The toilets often have Italian lessons playing over the speakers, and the restaurant itself plays classic American 1950s pop, albums of which are available to purchase in-house. Staff wear simple black waistcoats, a tie, white shirt, black trousers, and a simple white apron.   Source


To be precise there are currently 217 Frankie and Benny's in the UK.






The man in charge of the graphic design for the restaurant group, which holds Frankie and Benny's under it's umbrella, along with Chiquitos for example.

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