Saturday, 11 January 2014


Ella Maria Lani Yelich-O'Connor (born 7 November 1996), known by her stage name Lorde (pronounced Lord-ee), is a New Zealand singer-songwriter. Born and raised in Devonport, Auckland, she performed in various singing and drama classes as a child, and at the age of thirteen signed with Universal. Yelich-O'Connor adopted her stage name due to her fascination with "royals and aristocracy", but felt the name Lord was too masculine so added an 'e' to make it more feminine.
Her musical debut was an EP, entitled The Love Club, which was released in November 2012, and her first single, "Royals", debuted at number one on the New Zealand Top 40, and also reached number one on the Billboard Hot 100 in 2013, making her the first New Zealand solo artist to have a number one song in the United States. Her debut album, Pure Heroine, was released in September 2013, receiving critical acclaim and commercial success worldwide.
Her work has earned her numerous awards and accolades. In October 2013, she jointly won the 2013 Silver Scroll award for "Royals," which celebrates outstanding songwriting achievements in original New Zealand pop music. For the 56th Annual Grammy Awards, Lorde received four nominations, including Song of the Year for "Royals", and Record of the Year and Best Pop Vocal Album for Pure Heroine.
Lorde has received praise for her stage presence, and live performances. Billboard magazine praised Lorde for having a "well-defined stage presence" and an "savvy" and "unflappable" attitude. Continuing to say her performances contain "confidence and demeanor well beyond her years." During performances Lorde stated she likes to wear clothes that make her "feel grand" and an element of "theatricality". Lorde's vocals have been praised when performing live with Lorde being called a truly "talented vocalist" who sounds "just like the record".

Pure Heroine: 
Lorde's new album is entitled 'Pure Heroine' is reflected through the web design, and through the definition placed at the bottom of the page.

Lorde has her own personal Tumblr account which focuses on her influences as an artist and personally which I found to be a great source of research. 

I saved many photos from her Tumblr which I thought were inspiring for this brief. These gave me an insight of her personality which is the best direction for this brief, as the artist name or song title can not be used on the record sleeve.

I also collected imagery which I found similar from the archive of my own personal Tumblr account/blog. These can also be seen below. 

Not only do these photos reflect her personality and style, they also show a snapshot of nature and the country she originates from, New Zealand.

Existing Album Artwork:

Lorde's existing album art work appears to be dark, and grunge-like with a modern, minimalist edge. This is something I would like to break away from whilst keeping her tone of voice apparent. I feel as a pop star, with a vivid personality and heritage this could be reflected much better, as well as promoting the style of her music much better also. 

Front/Back Cover and CD Print of her upcoming album 'Pure Heroine'. Very dark, simple aesthetic.

- Grunge
- Hipster
- Modern
- Monochrome

More electric-vibe record cover for a remix of her single 'Royals'.

- Playful
- Happy
- Electric
- Neon

(as above)

More vintage style photography used with handrended logo. I personally prefer this cover to the ones shown above.

Full-colour Tour Poster
Typical tour poster style - artist imagery and legible/readable type.