Monday, 10 February 2014


Whilst me and David were looking into iconography and illustrative ways to represent each course individually, this beauty was found - the Muhammed Ali Center signage by 2x4 a New York based design agency.

We both liked the idea of how scale affects what is seen or read, and this idea is formed of a pixilated grid structure.

The Muhammad Ali Center is a museum and cultural center located in Louisville, KY. We were asked to create a visual façade for the building using one by two ceramic tiles in nine custom colors. The design of the façade uses photographs by Howard L. Bingham of Ali, with the portrait broken into rough pixelated images. Up close, the portraits become a pattern; at a distance, the tiles resolve into dramatic large-scale portraits of Ali.