Monday, 17 February 2014

VOGUE - SOCIAL RESPONSIBILITY

Whilst researching further into social and ethical issues relating to Vogue, I came across in depth information of their international social status and responsibility which they uphold. I feel this will be most beneficial to analysing international Vogue as a topic.
Throughout its history, Condé Nast has been the driving force behind many charitable events and cause-related campaigns, raising awareness and funds for charities, relief and non-profit organisations. Editors and teams from its global magazine brands are committed to social responsibility, emphasising support for charities relevant to their unique editorial outlook. Most initiatives are run independently by each country, while there are some issues which Condé Nast approaches from a global perspective.  
These include The Health Initiative, a pact between the 19 international Editors of Vogue to encourage a healthier approach to body image within the industry. Vogue is uniquely placed to engage with relevant issues in order to make a difference, and The Health Initiative builds on the successful work begun by the Council of Fashion Designers of America with the support of American Vogue and the British Fashion Council with the help of British Vogue. This initiative is a programme designed to ensure that fashion models, role models for many women, are well cared for and educated in ways that will encourage and help them to take care of themselves, addressing as many of the pressing issues relating to ill-health in the industry as can realistically be tackled. The initiative was launched in the June 2012 issues of Vogue
Through Vogue's Fashion Fund and related projects, Condé Nast is investing in the fashion industry, awarding authoritative profile to emerging designers and in many cases monetary and business support. British Vogue's Fashion Fund with the British Fashion Council awards £200,000 to a chosen designer each year as well as all-round business guidance; French Vogue works with ANDAM to administer a prize of €100,000 in recognition of young designers; Vogue Italy hosts Who's On Next, a tradeshow showcasing emerging talent; Vogue Spain's Who's On Next awards the winner €100,000 and an editorial in the magazine. French Vogue holds a similar event called Who's Next; German Vogue creates the Vogue Salon during Berlin Fashion Week, highlighting the work of young German designers; and Vogue China has partnered with American Vogue to run a talent exchange programme where a designer from each country is selected to experience the US and Chinese creative, marketing and business insight respectively.  American Vogue works annually with the Council of Fashion Designers in America to award a combination of a cash prize and mentoring. In April 2012 Vogue India announced the launch of its Fashion Fund to discover the next emerging Indian Fashion Designer, and this ties in with the fifth anniversary of the magazine
International projects such as Fashion's Night Out, also conceived and carried out by editions of Vogue, provide strong promotional and fund-raising platforms, engaging fashion lovers with local charities around the globe. 
Recent highlights from some of the individual Condé Nast International markets:
UK
An auction of David Bailey images commissioned by GQ at Camp Bastion, the British military's base in Afghanistan, raised over £350,000 for Help for Heroes. 50 of the greatest photographs to appear in GQover the last 25 years were auctioned at the magazine's 25th anniversary dinner, held in November 2013 at Phillips Gallery in London, raising £150,000 for The Prince's Trust. Vogue's Fashion's Night In raised £93,000 for the charity Kid's Company. Glamour auctioned Dannii Minogue's wardrobe with proceeds going to Breast Cancer Care, and also collaborated on a major campaign with the mental health charity MIND. Teaming up with Frankie Sandford from chart-topping band The Saturdays, this achieved high awareness for the charity through national print and online coverage. House & Garden has teamed up with Maggie's Centres with the aim of raising £100,000 in 2012.  Its readers are holding a variety of fund-raising events, each with a garden connection, while Maggie's is hosting garden open days, each having been designed by celebrated landscape architects.      
France
Les Publications Condé Nast donated close to €30,000 to Sidaction, an AIDS charity, over the past three years. €10,000 was donated to The Clarins Foundation to fund auto-immune disease research. FrenchVogue has worked on a number of cause-related campaigns publishing adverts with key clients including Bulgari & Save The Children, Estée Lauder & L'Association Le Cancer Du Sein Parlons-en, Ralph Lauren, Pink Pony, Anne Fontaine & Fondation Anne Fontaine, Uniqlo & Save Japan. French AD has worked with clients including Trisomy 21, Mécénat Chirurgie Cardiaque, and S.T. Dupont for Japanese Red Cross Society. FrenchGQpublished free adverts to support AFD, Diabétic French Association, MVE Foundation, Uniqlo and Save Japan, among others. FrenchGlamouroffered two pages of advertising for Estee Lauder & L'Association Le Cancer du Sein Parlons-en.
Italy
L'Uomo Vogue  was involved in a concert in honour of Sophia Loren, directed by her son, Carlo Ponti Jr, who featured in the December issue of the magazine, and proceeds from ticket sales were shared between the Children for Peace and Children Priority charities. L'Uomo Voguepartnered with car manufacturer Citroën to raise money and awareness to improve health conditions of women and children around the world. A specially designed "Citroën DS3 Cabrio L'Uomo Vogue" prototype was sold at a silent auction, raising €100,000 for the Women Create Life organisation.  Vogue.it has a long-standing relationship with Fondazione Tommasino Bacciotti to raise awareness for children living with brain cancer, while GQ works in partnership with La Fondazione Per Sophia supporting an academic laboratory that promotes education and research. Vanity FairItaly is the official media partner of Amfar, the Foundation for AIDS Research. In October 2013, Franca Sozzani co-hosted a charity gala dinner with Mohamed Alabbat, the Chairman of Emaar Properties as part of the Vogue Fashion Dubai Experience. Exclusive fashion creations and experiences were auctioned and rasied $5 million for Dubai Cares, a charity which promotes children's education in developing countries around the world. 
Brazil
Condé Nast Brazil, in association with Editoria Globo, supported Projeto Generosidade, an annual writing competition where the winner receives R$200,000. Vogue Brazil organised an auction in partnership with Gisele Bündchen in which eight dresses created for her by Brazilian stylists were sold. The money was donated to eco-friendly associations supported by Gisele. Casa Vogue developed a project with the designer Gaetano Pesce in which he created an artistic floor which was then sold in pieces in a silent auction, and proceeds were donated to Projeto Aquarela.
Germany
German Vogue's  Fashion's Night Out donates profits to local charities in the cities where events take place. In 2011, €20,000 was donated to Berliner Tafel e.V and €20,000 to Kinderhospiz Regenbogenland, a children's hospice based in Dusseldorf. In 2012 €30,000 was donated to the Berliner Tafel e.V and €30,000 to the Kinderhospiz Regenbogenland. A further €10,000 was donated to the Shwe Shwe Poppi Project based in Soweto, South Africa. All profits in 2012 came from the sales of a specially designed Fashion's Night Out shopping bag.
Spain
In 2010 Spanish Vogue produced a Fashion's Night Out pack for €20 with 15% of sales being donated to Aldeas Infantiles, a non-profit organisation dedicated to offering children at risk a stable home and upbringing. Over 1,000 packs were sold, making a total donation of over €3,110, and in 2011, the partnership with Aldeas Infantiles was repeated.
Korea
For the last 10 years Vogue Korea has held the Art to Wear Competition, in partnership with Shinsegae Department Store, to support students majoring in fashion and design. The winner receives a fashion and design trip to London with Vogue staff during London Fashion Week.GQ Korea organized GQ Pop-up Store selling GQ editors' pick of products, and during the past 2 years this store has made a 63 million KRW donation to UNICEF to support School for Africa. Vogue GirlKorea's Pink Wings Campaign in 2012 raised 40 million KRW through the sales of donated products from fashion and beauty brands, and the proceeds went to the Korean Red Cross to help children of families without parents. Allure Korea held Green Allure Campaign with eco-conscious brands, donating profits of 25 million KRW to Green Korea United to help save wild animals. W Korea holds an annual breast cancer campaign and charity party named 'Love Your W', with proceeds going to the Korea Breast Cancer Foundation to support patients' medical expenses.
Taiwan
Vogue Taiwan made a donation of NT $500,000 to Earth Water, a UN recognised fund supporting sustainable water projects. Earth Water launches many global bottle initiatives which see more people worldwide gain access to clean drinking water.
México & Latin America
In 2011, Condé Nast Mexico and Latin America helped senior housewives of Tsimani workshops by making handcrafted artisanal presents for Christmas to be sold. The eco-friendly products were made using Condé Nast magazines that were out of circulation and the products made helped support several low income families.VogueMéxico hosted The Kick-off Charity Gala in September 2011. Exhibited items and art pieces were auctioned alongside 13 artisanal dolls dressed by international designers. The event raised $324,000 MXP, and all proceeds were donated to the Friends of the Museum of Folk Art Association, Children's Mexico Funds and International Society of Values of Mexican Art.
Russia
Vogue Russia organised a charity art auction in 2008, tying in with the magazine's 10th anniversary. 31 international and national fashion houses participated in the auction raising €700,000 for The Northern Crown Charity Foundation which supports orphaned children. In 2011VogueRussia hosted a charity event as part of Fashion's Night Out in Moscow selling a collection of tote bags which featured an image of Russian model Natasha Poly. The proceeds were donated to the foundation "Who Else, If Not Me", helping children in difficult life situations.
South Africa
House & Garden's main focus has been to support the Southern Guild Design Foundation, a non-profit organisation aimed at growing the local design industry. As media sponsor the magazine runs editorial supporting its products, as well as hosting exhibitions, events and talks to raise funds for the initiative. Glamour's Stiletto Run raises money annually for The Homestead, which helps street children, and Infinite Family, which provides mentorship to orphans and underprivileged children. Glamour's annual Women of the Year Awards also provide a 12-month platform for a single cause. The current charity, Santa Shoe Box Project, provides Christmas gifts to orphans and underprivileged children nationwide. GQ is working in association with 46664 - a fashion brand named after Nelson Mandela's old prison number.  The first initiative will promote a search for a young South African fashion talent and the second will publicize The Long Walk to Freedom art therapy project and subsequent celebrity auction with profits going to the Mandela Foundation.
Japan
Vogue editors from around the world congregated in Tokyo in November 2011 for a memorable Fashion's Night Out event in a bid to boost spirits and retail sales following the earthquake and tsunami which devastated the country earlier that year.  The Newhouse family made a US$1million donation to the victims of the earthquake and tsunami in Japan. Vogue Japan held a charity auction in partnership with Isetan Department Store and Yahoo, with bags donated from celebrities such as Hilary Swank and Isabelle Adjani, and monies raised went to UNICEF. Vogue Japan also donated advertising space to benefit the Pink Pony Fund of the Polo Ralph Lauren Foundation providing proceeds to a worldwide initiative in the fight against breast cancer. Vogue and GQ Japan both supported the SAVE JAPAN! PROJECT - activity included a portal site that was opened immediately after the Great East Japan earthquake disaster. Ten artists from around the world including Lady Gaga, Karl Lagerfeld, Nicole Kidman and Gwyneth Paltrow designed T-shirts with messages on sale in June 2011 through Uniqlo stores in 11 countries.  US$1.6 million from the sales were donated to the Japanese Red Cross Society for the earthquake relief efforts.
China
Condé Nast China made a donation of RMB 1M for China Sichuan Wenchuan Earthquake in 2008 and another donation of RMB 600K for the Yushu Earthquake in 2010. Following the Wenchuan earthquake in 2008,VogueChina collaborated with Giorgio Armani to create a charity T-shirt, with the sales of RMB 298K donated to the China Red Cross to help rebuild houses in Wenchuan. Vogue China supports young Chinese designers through its Creative Sky program, the project TheVogue Talents Corner, and the newly relaunched International Woolmark Prize. The January 2012 issue was the first time a piece by a Chinese designer was featured on its cover. Vogue China continues to dedicate column inches to charitable endeavours, environmental issues and concerns about female health, including an initiative with Estee Lauder's Breast Cancer Awareness campaign focusing on anti-carcinogenic foods, while the April 2010 issue was themed "going green". Vogue China is also committed to fashion education as it continues to invite top designers and influential fashion industry insiders to give seminars in Beijing, and supports the local fashion industry - for example, in the September 2011 issue it interviewed the founders of the most powerful domestic fashion brand. Self China puts the logo of the Pink Ribbon on the cover of every October issue to support Estée Lauder Breast Cancer Awareness. After the 2008 WenChuan earthquake, Self joined hands with the One Foundation and appealed to Self readers for donations - those that responded actively were rewarded with a Good Will ring specially designed by Self and French jewellery designer Nicolas Favard. GQ China was the exclusive media partner for the Carbon Emulation Reduction Forum aimed at discussing ways in which Chinese enterprises can put ecological principles into action. GQ China also teamed up with charitable partner 'Be A Caring Person' for the opening of the Beijing Auto Show to launch the Greener Promise charitable initiative.  GQ China showcases a selection of young designers each year to support the Chinese Fashion Industry.
Portugal
Revenue from sales of the official Portuguese Vogue Fashion's Night Out 2011 t-shirts go to ACREDITAR, an institution that gives support to parents whose children live with cancer.
Poland
Glamour partnered with the Association Against Cervical Cancer to promote the Healthy And Beautiful campaign to inform women about all aspects of cervical cancer, providing free medical checks for readers.  In addition, the magazine held the Pearls of Wisdom Awards commending those involved in raising awareness for cervical cancer, and Poland's First Lady as well as the Mayor of Warsaw, were high-profile supporters of the campaign. 
Hungary
Glamour Hungary's Women of the Year Awards recognised 'The Heroine of the Year' supporting an organisation helping young people integrate into communities abroad. This award is given annually. The awards also recognised a Hungarian fashion designer using traditional elements and values in their designs.         
The Netherlands
Vogue and Glamour Netherlands support high school students' work experience placements. Glamour Netherlands features editorial coverage on charities such as Orange Babies. Glamour also donates free advertising space to cause-related campaigns such as Pink Ribbon, raising awareness of breast cancer.
India
Vogue  India hosted Fashion's Night Out in 2011 donating all proceeds to the Habitat for Humanity, Women India BUILDS initiative. The event raised close to £25,000 through sales of FNO merchandise, the VogueLOVES pop up store, Vogue STEALS - the sale of gently used luxury bags - and the Vogue DESIRE, SHAWL PROJECT in association with AMEX. In Autumn 2012, to mark their 5th anniversary, Vogue India gifted hand woven and embroidered fabrics made by Indian craftspeople to some of the worlds' leading fashion labels inviting them to design something unique.  The initiative, Project Renaissance, saw fashion houses from Burberry to Pucci, Christian Louboutin to Salvatore Ferragamo embrace the task with enthusiasm, and the result was a collection of designs marrying heritage with modernity, showcasing Indian craftsmanship at an international level.  Thanks to Project Renaissance and with the help of experts who have dedicated years to studying and reviving the handicrafts of India, Fashion Director Bandana Tewari was able to visit artisans across the country discovering and highlighting local crafts. Tewari's journey took her from the weaving community that live on the fringes of the Yamuna river to the spectacular tie-dye fabrics in Gujarat and Rajasthan, Kanchipuram silks from Tamil Nadu and gilded brocades in Benares.
Bulgaria
Glamour Bulgaria supports school libraries which are unable to buy new books, by donating all titles sent to editors for reviewing, as well as past magazine issues. The magazine also promotes various products to readers with proceeds going to breast cancer charities.
Turkey
Profits from sales of Turkish Vogue Fashion's Night Out 2011 products were donated to the Tohum Autism Foundation which supports early autism diagnosis, education and social integration services for children living with autism throughout the country.
Policy Update 
Condé Nast International operates a rigorous paper recycling policy. Its magazines are produced using recyclable renewable fibrous materials using wood from sustainably managed forests and elemental or total chlorine-free bleached pulp.
Condé Nast International has a strict gifting policy applicable to all editorial staff. Gifts sent are collected and sold to staff with funds going to magazines' designated charities.

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