Wednesday, 19 March 2014

FASHION BRANDING - CANDY BLACK DESIGN STUDIO

I came across London based design studio Candy Black whilst carrying out secondary research into fashion branding and identities. I found their work extremely elegant and aesthetically pleasing, whilst pushing the boundaries showcasing a variety of  brands, audiences, and a variation of portfolio work.

"Candy Black was established out of an idea to create a studio that strives to continually push the boundaries of client projects and productions from thought process to completion. An independent boutique agency based on the shores of Poole on the UK's south coast, we have transformed an old bakery into our vision of a creative space that echoes the culture and stylistic qualities of the studio that drives us forward and distinguishes us from the way we are presented to the projects we undertake.


A young and ambitious studio, Candy Black was formed in 2010 and we have moved from strength to strength to work for clients both locally, nationally and internationally on a range of scales. We love to attract forward thinking clients and tastemakers to produce design outcomes and collaborations that amplify existing brands and ensure that new start-ups are strategically thought out and break the moulds of their given sector. 


With a multi-disciplinary offering of creative services, Candy Black loves to push conventional thinking and process to produce truly individual work and outcomes in collaboration with our clients."

Fashion Scout Feb14

"Every season, Fashion Scout host their week long event at the Freemason's Hall in Covent Garden during London Fashion Week. For this we design a range of invites and schedules that get sent out to industry with a new theme for each season."

I really like the gridded layout used for image and type, which is seen yet broken. The variation of typefaces shown also add a subtle femininity and contrast to the range of materials produced. Not really 'high end' or appropriate for the target audience/branding but designed well and still aesthetically pleasing.



Fashion Scout Sep/13

"Every season, Fashion Scout host their week long event at the Freemason's Hall in Covent garden during London Fashion Week. For this we design a range of invites and schedules that get sent out to industry with a new theme for that particular season."

An older version of the project shown above. This range showcases textured stock echoing textiles and a variety of pastel colours running throughout. Sans serif type is used throughout keeping a youthful, fun and contemporary tone of voice and aesthetic.





Burchdaume

"We were approached by London based Interior designer - Burchdaume to design their new logo and brand identity through to their stationery and branding collateral. We are currently working on the photography and brand film coming soon_"


Logo which is is very similar to that of Mulberry featuring a tree emblem. Serif type used echoing high quality, heritage and trust.


Embossed Fleur de Leis - a symbol known to represent wealth, royalty, artistoracy and luxury.


The use of a wax seal and stamp, adds the oldest known method, idea reflecting approval and importance.


Graduate Fashion Week 2013

"We were successful in the our pitch to design all the printed material and signage for Graduate Fashion Week 2013. The project consisted of designing show invitations and programmes, full event programmes and all the event signage for Earls Court London.






A much more bold, modern and appropriate product and manner of distribution method for a show guide. Easy, quick and cheap to mass produce especially in grey scale. This wouldn't appeal to up-market consumers, but shows the contrast between target audiences and the difference type, format and content can make to a product, regardless of the brand its surrounded by.

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