Wednesday, 19 March 2014


Carrying on with further secondary research into existing fashion brands and identities, I put together a collection of images showing product, range and distribution across a wide range of printed media. Each image I feel reflects traits of luxury fashion branding. 

Business Cards for clothing label 'Seam'. Grained grey stock, with stitch marks showing the concept and idea behind the brand 'seam'. The logo has also been printed with spot varnish to give a high-end, luxurious finish.

A Bodoni Style typeface has been used above for the branding and identity of a fashion label, which is reminiscent to that of Vogue's logo. A monochrome theme has been applied throughout. 

Luxury, organic clothing tags, crafted with different stocks and materials.

Fold-Out look book, showcasing models on the left by page and imagery/product info on the right hand side. Really nice, interactive format.

Simple, contemporary, up-market sans-serif based logo on an off-white background to avoid heavy contrast. Smart and luxurious.

Fall Winter look book. Clean, crisp embossed cover with a contrasting black logo overlaid on top. Very smart, simple and sophisticated.

A more illustrative take on a look book, showcasing the textile prints of the designer at hand.

Modern vintage, collage based branding and identity. Showcases the personality behind the work and the prints, and patterns used opposed to the products themselves.

Monochrome, heavily patterned packaging with contrasting mint green packets. Smart, luxurious with high impact on first sight.

A more colourful range of branding including hangers and shopping bags. The colour adds aesthetic value but I feel decreases the luxuriousness of the brand.

Smart, simple design with contrasting ultramarine blue and gold foil blocking for additional luxury. Very clean and aesthetically pleasing.

The above images show the branding and identity for 'the closet stylist' showing web proposals also. A more organic take on luxury, with screen printed logos in keeping with the neutral, earthy colour scheme. 

An illustrative Prada advert, showcasing the print of their textiles for the upcoming season. A very simple and captivating way to entice customers selling the brand whilst directing them to further information.

Heritage style luxury. Simple, bold logo and typeface used. The brand's royal identity is reflected through the colours, typefaces and materials used as well as its exclusivity to Hermes stores only.

Chloe Perfume Packaging. Simple, fresh and feminine - reflective of other product lines, i.e. womenswear.
Showcases a gloss finish box with an embossed and black finished logo.

Up-market hipster branding and identity. Type and monochrome theme are the two main elements keeping the identity together.

Wood and glass boxes holding mens shirts. High end, expensive quality products showcased and packaged in a manner which reflects the cost, product and the brand.

French skincare products packaged with monochrome geometric illustrations and patterns. I feel even though the print or nor colour scheme have no relevance to the product or fragrance it adds a more interesting aesthetic and is used to appeal to a young target audience.

Screen printed kraft paper based shopping bags, and business cards, with contrasting black and cream packaging. Really like the photography also with the addition of the balloon and the shoe bag showing the whole product range of packaging, allowing the logo and branding to be seen applied in all applications. 

This 50s style branding showcases a retro, flirty aesthetic and tone, which would appeal to a very specific target audience. I really love the colour scheme, pattern and type combination used to create a series of branding elements.

Innovative Lacoste packaging - one being air-tight bags, the other in a 'food like' container. These add diversity and further range to the brands and identities shown as well as allowing the product to be seen in a new, interesting, exciting and visually appealing manner.