Wednesday, 19 March 2014

FASHION BRANDS - EXISTING BRAND GUIDELINES

Below shows a series of logo guidelines for a selection of fashion brands. Each board shows logo, typeface, glyphs and colour scheme, showing a small reflection of the brand image. I noticed from the following guidelines that, the majority of luxury brands use a Sans Serif typeface and have a neutral colour scheme, for example, Chanel, Givenchy, Nike and Louis Vuitton. I feel these will come in useful when looking at typefaces for logos and body copy.

Images taken from: www.slamxhype.com













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