Monday, 24 March 2014

PEPSI AUGMENTED REALITY AD

I was informed about this video whilst out shopping in Vivienne Westwood, Leeds, during a conversation regarding luxury branding research with the management in store, he directed me to this advert which I felt was absolutely amazing to watch!! I throughly enjoyed the video and it shows how technology is progressing so fast interactive media and printed media is becoming the newest sensation within graphic design fields worldwide.

The technology exploits Digital Out-Of-Home signage - in this case a camera projects the scene behind one side of the bus shelter to the front of it. That image can then be tinkered with. You’ll see how this works.

This Is The Most Extraordinary Bus Shelter You’ll See Today. In which a Pepsi advert scares the bejeesus out of London commuters.



Source: http://www.buzzfeed.com/alanwhite/this-is-the-most-extradordinary-bus-shelter-youll-see-today?sub=3107026_2657547

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