Tuesday, 9 December 2014


Below shows the final imagery for the practical element. 

The practical element is titled, 'The Evolution of the Ideal Body Image' and chronicles the changes of the female body from 1900-2014.

The photographs feature a perfect bound publication, printed in full colour and finished with black cloth along the spine. 

The publication consists of 256 pages, and 116 images. Each year (114 years in total) is accompanied by a mini-essay or critical analysis of the image. The layout is a simple two page spread per year, formatted in a way which is easy for the viewer to read throughout (single column, large centred image), whilst remaining consistent throughout.

Each critical analysis is supported in relation to my dissertation topic, as well as theorists, case studies, facts and figures. 

A fully referenced index is also included complete with sources for the imagery. 

Monday, 1 December 2014


Final practical element in the form of a PDF booklet prior to print. 

This publication aims to show how the female body has changed over time in relation to the commercialisation of women and the media, contextualised with theoretical, medical and statistical information.

This version features the cover which shows the ideal body image in 2014 as promoted by Victoria's Secret (A/W Ad Campaign), juxtaposed with a series of images which either correlate to or contradict each other.

A very simplistic and minimal layout has been used throughout, featuing a two page spread per year. Each has one column for typography on the left handside, keeping in line and parallel to the image on the right handside. This also allows for easy reading.

Cop Editorial