Thursday, 15 January 2015


1. What skills have you developed through this module and how effectively do you think you have applied them?

I feel this module has allowed me to develop a range invaluable skills which has allowed the successful completion of the module - from research skills, to critical analysis to practical skills, such as book binding and designing for print. I feel ultimately that the research element of the module has been the most valuable in terms of sourcing appropriate information, and extracting key quotes and theories allowing for a successful piece of analysis. Furthermore these combined skills have led to a well thought through practical element being successfully synthesised. I feel carrying out primary research in particular, conducting surveys and visits further deepened my knowledge on the subject at hand, whilst allowing for more succinct, detailed, in depth and valuable research to be analysed and discussed. Taking the research collected for the dissertation element, was heavily reflected in the practical element, almost becoming a research tool itself, therefore I think I have applied relevant skills where necessary to the highest standard I could.

2. What approaches to/methods of design production have you developed and how have they informed your design development progress?

In regards to design production, the idea that the female body has changed over time, a topic echoed throughout the essay, was taken and expanded upon in relation to the practical element, heavily shaping the theme and overall tone of the work, whilst allowing for design development. As much as the essay having a major influence on the practical, this element in particular was designed as a publication consisting of both imagery, and analytical information. The idea of having an image and an essay for each year set informed the simplistic layout, ensuring all necessary information is portrayed clearly. Due to the type of publication, this informed the type of binding. Due to costs of getting a 300 page book professionally bound, I took on the challenge of perfect binding the publication myself, again developing new skills whilst being informed by an obstacle. I feel however, the final publication is still to a high standard in terms of execution and I am very happy with the outcome.

3. What strengths can you identify in your work and how have/will you capitalise on these?

I feel that both the amount of research collected and used is a strength, as well as being knowledgeable on the subject at hand, allowing for a successful module.

4. What weaknesses can you identify in your work and how will you address these in future?

I think the book itself could be even better if professionally hard back bound, however I am happy with everything I have done and achieved throughout this module.


I intend to show, inform and educate both males and females on the commercialisation of the female body image over the past 114 years (1900-2014), showcasing how considerably the ideal body image has changed as result of synthesising theoretical information with sociocultural, economic and environmental issues, in return leading to disordered eating and disordered views of a healthy body image in present day times.

In order to achieve this I will produce a perfect bound coffee table book, which will act as a seamless timeline of commercial images and information, showcasing and highlighting both obvious and subtle female bodily changes. Furthermore, each year/image which feature an analysis highlighting contextual and theoretical information supporting the dissertation, whilst answering questions and discussing relevant topics at hand.

The aesthetics and layout design will remain simple and clean cut in order to allow the imagery at hand to speak for itself where required. It's important not to overwhelm the reader with too much information at once, and to only give key, relevant points to compliment the message the image is portraying and exuding itself. One layout has been used throughout, with one column on the left hand side for the analysis and typography, and the right hand side featuring a photograph or illustration. This ultimately allows for easy reading. 

In addition, each photograph or illustration used is indexed with a source number, which corresponds to the source at the back of the book.

A coffee table book has been selected as the format for the publication due to a high-volume of imagery and subsequent type, which simply highlights key information and contexts throughout. In addition to this, coffee table books are designed and produced to stimulate thought and provoke conversation, which I feel is the main, most important and most desired outcome for its readers.

Thursday, 8 January 2015